A curated list of SEO tools that practitioners actually use. No fluff, no vibe coded apps. Only tools with proven track records, decent reviews, and real user bases.
Contributions welcome! Please read the contribution guidelines first.
- All in One SEO Suites
- Keyword Research and Analysis
- Keyword Clustering and Topical Authority
- Content Optimisation and Writing
- Technical SEO and Site Auditing
- Rank Tracking
- Backlink Analysis and Link Building
- Internal Linking
- Local SEO
- LLM Visibility Tracking
- AI SEO Tools
- SERP Analysis and Monitoring
- Schema Markup and Structured Data
- Page Speed and Core Web Vitals
- SEO Browser Extensions
- Log File Analysis
- SEO Automation and Workflows
- Reddit Marketing
- Reporting and Dashboards
- WordPress SEO Plugins
- Free Google Tools
- Google Search Console Enhancement Tools
- Documentation and Learning
- Contributing
- Ahrefs - Widely regarded as having the most accurate backlink index. Site Explorer and Content Explorer are industry favourites, and it handles keyword research, site audits, and rank tracking well too.
- Semrush - Largest all in one platform by user base. The Keyword Magic Tool is probably the deepest keyword research feature on the market. Recently rebranded their enterprise tier to Semrush One with AI visibility baked in.
- Moz Pro - The Domain Authority metric originated here. Solid keyword research, site crawling, rank tracking, and on page recommendations. Their learning resources are still some of the best around for beginners.
- SE Ranking - Growing fast, especially with agencies, thanks to fair pricing that doesn't skimp on features. Keyword tracking, site audits, backlinks, and a built in AI visibility tracker at no extra cost.
- Serpstat - Affordable alternative that punches above its weight. Keyword research, backlink analysis, site audits, and rank tracking with strong data quality for the price.
- Morningscore - Gamified approach that translates organic traffic into a dollar value. Missions guide you through SEO improvements step by step. Also has a GEO Score for AI visibility.
- Mangools - Five tools bundled together (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) with a clean interface. Great pick for freelancers and small businesses who want simplicity without sacrificing data.
- Seobility - Started as a technical crawler and expanded into keywords, rank tracking, and backlink monitoring. User friendly, good data, and a generous free tier.
- Search Atlas - AI powered platform with 60+ tools. OTTO SEO is their AI agent that handles technical fixes, content creation, and link building automatically. Also tracks LLM visibility and supports Google Business Profile optimisation.
- Dragon Metrics - Built from the ground up for global and multilingual SEO. Tracks 11 search engines including Baidu and Naver, with deep China and Asia market support. Rank tracking, backlink analysis, site audits, keyword research, and white label reporting. Recently acquired by Semify.
- Marketing Miner - Bulk SEO & AI tool built for SEO specialists who work with large datasets. Analyse up to 100,000 keywords or URLs in a single report using real SERP scraping. Over 40 SEO tools covering AI visibility tracking (real scraping, not APIs), keyword research, rank tracking, site audits, competitor analysis, brand monitoring, and link building. Clickstream based search volume data and a REST API for custom integrations. Strong in Central European markets, with pricing starting at $29 per month.
- Ahrefs Keywords Explorer - Instant clustering by parent topic, keyword difficulty, search volume, click data, and SERP feature breakdowns.
- Semrush Keyword Magic Tool - One of the deepest keyword overview tools on the market. Search volume, difficulty, intent classification, CPC, and related keywords all in one view.
- KeywordTool.io - Generates long tail suggestions from Google, YouTube, Bing, Amazon, and the App Store using autocomplete data.
- Ubersuggest - Neil Patel's keyword tool. The Keyword Visualisation feature maps related keywords by questions, prepositions, and comparisons. Decent free tier.
- AnswerThePublic - Visualises search questions and autocomplete suggestions around any keyword. Handy for content ideation and understanding how people actually search.
- Also Asked - Maps "People Also Ask" questions from Google into a visual tree, showing how related queries branch from an initial keyword.
- Google Keyword Planner - Free within Google Ads. The most authoritative source for volume data, though you get ranges rather than exact numbers unless you're running ads.
- Keywords Everywhere - Browser extension that overlays search volume, CPC, and competition data directly on Google, YouTube, and other platforms as you browse.
- Exploding Topics - Spots trending topics before they go mainstream. Good for finding keywords and content angles ahead of the competition.
- Google Trends - Free tool for comparing keyword interest over time and across regions. Essential for seasonality and spotting emerging trends.
- Keyword Monkey - AI powered keyword research that generates ideas, clusters them by topic, and pulls in search volume and difficulty. Useful for discovering long tail opportunities.
- Keyword Insights - Groups keywords by SERP similarity and search intent using AI. Generates topical authority maps and content briefs, helping you figure out whether keywords belong on the same page or need separate pages.
- Cluster AI - Analyses SERP overlap to group keywords logically. Simple interface focused purely on clustering.
- KeyClusters - Groups keywords by analysing the top ranking URLs. Good at identifying hub pages and content opportunities.
- SE Ranking Keyword Grouper - Built in clustering within SE Ranking based on SERP similarity.
- Surfer Topical Map - Analyses your niche and suggests topic clusters to build topical authority, with internal linking recommendations baked in.
- LowFruits - Specialises in finding low competition keywords. Analyses SERPs in bulk to find weak spots and groups keywords using SERP overlap and semantic clustering. Now part of AIOSEO.
- Keyword Cupid - Visualises keyword relationships in a dendrogram by analysing real Google results. Helps you see which keywords share ranking intent and can be targeted together.
- Surfer SEO - Analyses top ranking pages and scores your content in real time as you write. Looks at keyword density, structure, NLP terms, and content length. Also does topical mapping and SERP analysis.
- Clearscope - Premium content optimisation used by enterprise teams. Analyses top performing content and gives keyword and readability recommendations. Plugs into Google Docs and WordPress.
- Frase - AI powered platform for research, writing, and optimisation. SERP analysis, content briefs, and an AI writing assistant. Recently added GEO features for AI search engines.
- MarketMuse - Enterprise content intelligence that audits entire sites, finds content gaps, plans topic clusters, and prioritises what to create or update next.
- Page Optimizer Pro - Goes beyond basic keyword matching to analyse LSI relationships. Popular with technical SEOs for its depth of analysis.
- NeuronWriter - Combines NLP analysis with SERP data for content scoring, competitor analysis, and AI writing suggestions. Accessible pricing.
- Dashword - Analyses SERP competitors and builds a content brief with term recommendations. Clean interface built for content teams.
- Outranking.io - AI content strategy tool mixing SERP analysis, topic clustering, and content optimisation with automated brief generation.
- Rankability - Nathan Gotch's content optimisation tool. Scores content against SERP competitors and has a Content Monitor feature that flags when existing content needs refreshing.
- SearchAttention - Focused on optimising content for AI search engines specifically, covering Google AI Overviews, Perplexity, and ChatGPT.
- KoalaWriter - AI SEO writing tool that generates long form articles in one click. Pulls real time SERP data, suggests internal links, and publishes directly to WordPress.
- Penfriend AI - The Echo feature learns your writing style and tone, then generates SEO optimised drafts that match your brand voice. Built in keyword targeting and content brief integration.
- Outrank - Combines automated article generation with keyword research and SERP analysis. Produces publish ready content with optimisation scoring built in.
- Leaps - "Anti-AI slop" long form writing tool that doesn't write a word until it first understands your POV for each part of your content and has done research + fact-checking to back your points.
- Screaming Frog SEO Spider - The industry standard desktop crawler. Finds broken links, analyses meta data, generates sitemaps, and visualises site architecture. Free for up to 500 URLs.
- Sitebulb - Desktop crawler with visual reporting and prioritised hints. The crawl maps and audit recommendations are genuinely useful.
- Lumar (formerly DeepCrawl) - Enterprise cloud based crawler for large sites. JavaScript rendering support and integrations with major analytics platforms.
- ContentKing (now part of Conductor) - Real time monitoring that continuously audits your site and alerts you the moment something changes or breaks.
- Oncrawl - Combines crawl data with log file analysis and Search Console integration for advanced technical audits.
- Ryte - Website quality management covering technical auditing, content optimisation, and search performance monitoring.
- Siteliner - Free tool for spotting duplicate content, broken links, and page power distribution across your site.
- LittleWarden - Keeps an eye on broken links, SSL certificates, domain expiry, and other technical issues. Fires off alerts when something needs fixing before it tanks your SEO.
- Tag Parrot - Submits your pages to the Google Indexing API automatically for faster crawling and discovery. Handy for large sites or content that needs rapid indexation.
- URL Monitor - Tracks whether your important pages are indexed and sends alerts if anything gets deindexed.
- RalfyIndex - Bulk indexing service. Submits URLs for fast crawling without needing Search Console access. Credit based pricing, no subscription. Averages 89% index rates within 24 hours.
- Indexing Insight - Enterprise index monitoring that tracks up to 1 million pages daily. Shows exactly why pages aren't indexed, with segmentation, filtering, and automated alerts. Breaks past GSC's data limits for large sites. Endorsed by Dan Sharp (Screaming Frog) and used by The Telegraph and Sage.
- SEM Samurai - Bulk 301-redirect mapping for website migrations. SEM Samurai allows SEOs and developers to accurately match thousands of URLs in minutes to preserve link equity, reduce manual errors and save hours of manual work.
- AccuRanker - One of the fastest rank trackers out there. On demand ranking updates, SERP feature tracking, and share of voice metrics.
- Advanced Web Ranking - Established platform with white label reporting, deep SERP feature data, and competitive analysis. Popular with agencies.
- Nozzle - Captures the full search results page rather than just your position. Tracks all SERP features, PAA boxes, AI overviews, featured snippets, and more. Great for understanding true search visibility beyond blue links.
- SERPWatcher (Mangools) - Simple rank tracker that focuses on what matters. Calculates a dominance index showing overall ranking performance.
- Nightwatch - Local and global tracking, competitor monitoring, and automated reporting. Particularly good local rank data.
- Wincher - Affordable daily rank tracker with Google Search Console integration, keyword suggestions, and competitor tracking.
- Ahrefs Site Explorer - The biggest backlink database going. Breaks down any domain's backlink profile, referring domains, anchor text distribution, and link velocity.
- Majestic - Trust Flow and Citation Flow are their proprietary metrics. One of the largest link databases with historical data going back years.
- Moz Link Explorer - Domain Authority and Page Authority scores, linking opportunities, and spam score for link quality assessment.
- OpenLinkProfiler - Free backlink checker with link freshness, industry categorisation, and anchor text analysis.
- BuzzStream - Outreach and link building CRM for managing relationships, tracking email campaigns, and organising prospecting workflows.
- Pitchbox - Outreach automation for link building and digital PR. Prospecting, personalised outreach, and relationship management in one platform.
- Hunter.io - Email finder for locating contact details for outreach. Plugs into most CRM and outreach tools.
- HARO (Help a Reporter Out) - Connects journalists with expert sources. Answer relevant queries and you can land high authority backlinks from news sites.
- Ranking Raccoon - Verified link exchange community. Manually vetted websites across 54 industries with real time backlink verification and ethical guidelines.
- LinkDR - AI powered link building that automates prospecting, outreach, and relationship management. Uses AI to find relevant opportunities and personalise outreach.
⚠️ Disclaimer: The services listed below are third party link building marketplaces and agencies. Their inclusion here is for informational purposes only and does not constitute an endorsement of their practices or the quality of links they provide. Buying or selling links to manipulate search rankings is against Google's Webmaster Guidelines and may result in penalties. Always do your own due diligence before using any link building service.
- Loganix - White label link building marketplace with 5,000+ vetted publisher sites. Guest posts, niche edits, HARO style media placements, and managed campaigns. Popular with agencies outsourcing link building at scale.
- PressWhizz - Link building marketplace with competitor link intel, keyword based site search, and tiered boosting for Tier 2 signals. Filter by DR, traffic, and niche. Built by Charles Floate, one of the fastest growing marketplaces in the space.
- Authority Builders - Founded by Matt Diggity. Guest posts, niche edits, and HARO placements with a managed service (ABC Plus) that handles strategy, anchor text mapping, and link gap analysis. Application required.
- WhitePress - International content marketing and link building marketplace with 130,000+ publisher sites across 34 languages. Strong in European markets. Built in backlink manager, traffic tracker, and up to 36 month link guarantees on premium placements.
- Link Whisper - The leading WordPress internal linking plugin. AI powered link suggestions as you write, orphan content detection, and click tracking. Updated in 2025 with native LLM tech for better contextual matching.
- LinkBoss - Uses semantic similarity rather than keyword matching for internal links. The Smart Internal Link Generator creates NLP friendly anchor text.
- LinkStorm - Semantic analysis with Google Search Console integration. One click link insertion and broken link detection. WordPress plugin available.
- InLinks - Entity based internal linking and schema markup. Uses NLP to understand content relationships and automatically inserts contextual internal links and structured data via a JS snippet.
- SEOJuice - Automates internal linking, meta descriptions, alt text, and schema markup. Works via API with WordPress, Shopify, Webflow, and other CMS platforms.
- Twylu - Has a proprietary Internal Authority Score (IAS). Task management for team collaboration and support for multiple projects with directory level audits.
- AIOSEO Link Assistant - Part of the All in One SEO WordPress plugin. Discovers, adds, removes, and edits internal links with a dashboard showing link distribution across your site.
- BrightLocal - The go to for agencies managing local clients. Local rank tracking, citation building, reputation management, and local SEO audits all under one roof.
- Whitespark - Local Citation Finder, Google Business Profile audit, reputation management, and local rank tracker.
- GBP (Google Business Profile) - Google's free tool for managing how your business shows up in Search and Maps. The single most important asset for local SEO.
- Yext - Enterprise listings management. Syncs your business info across directories, maps, and voice assistants.
- Moz Local - Pushes your business data out to major directories and aggregators for consistent listings.
- myPresences - Manage your listings and reviews on 3000+ online services worldwide. Includes Listings, Reviews, Search, Google Business, AI Visibility and more in one plstform.
- Decipher - Analyzes your website when you sign up and creates an easy-to-understand topical authority map, with content automatically internally linked and ready to generate at the click of a button.
- Otterly AI - Tracks brand visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot. Daily monitoring, brand visibility index, share of voice, and deep GEO audits. 20,000+ marketing professionals use it.
- Profound - Enterprise GEO platform with $35M backing from Sequoia Capital. Tracks brand presence across 10+ AI platforms with citation analysis and dedicated AI strategists. SOC 2 and HIPAA compliant.
- Peec AI - Multi language and geographic intelligence for AI visibility. Tracks brand mentions, sentiment, and citation sources across AI search engines.
- Writesonic GEO - Combines AI search visibility tracking with content creation. Monitors mentions across Google AI Overviews, ChatGPT, Perplexity, and Grok. AI traffic analytics via Cloudflare integration.
- Scrunch AI - Tracks how AI systems represent your brand and flags inaccurate information. Proactive optimisation and misinformation detection.
- ZipTie - One of the earliest AI visibility trackers. Captures exact text of Google AI Overviews with downloadable screenshots and has a content optimisation module with specific recommendations for AI citations.
- Rankscale - GEO analytics with usage based pricing. AI readiness scoring, brand dashboards, and detailed AI response analysis.
- AthenaHQ - Founded by former Google Search and DeepMind engineers. Focused on optimising content for AI powered search.
- Gauge - Monitors brand mentions, citations, and sentiment across all major AI platforms.
- Am I On AI - Simple entry point for checking whether your brand shows up in AI search results. Low friction way to get started with GEO.
- Query Fan Out - By Locomotive Agency. Analyses how AI search engines reformulate queries and measures your brand's coverage across AI generated responses.
- Waikay - Stands for "What AI Knows About You", built by Dixon Jones (co founder of InLinks). Analyses how ChatGPT, Gemini, Claude, and Perplexity perceive your brand. Detects hallucinations and knowledge gaps, then generates GEO plans. Entity based analysis with fact verification across multiple LLMs.
- RadarKit - Monitors brand visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews using real browser prompting rather than APIs. Has an AI SEO Chrome extension for auditing pages through the eyes of AI crawlers, plus llms.txt generation.
- AI Rank - AI visibility tracking framework by DEJAN that monitors how brands, products, and entities rank across AI chat sessions. Pairs with AI Flux for volatility tracking.
- AI Flux - Dashboard tracking daily volatility in AI rankings across brands, services, products, and people. Think Algoroo but for LLM results.
- Algoroo - Google algorithm tracking tool by DEJAN. Monitors keyword sets and measures SERP flux to flag potential algorithmic changes.
- Tree Walker - AI brand perception analysis tool. Shows high and low entropy points in model completion so you can see where LLMs are confident vs uncertain about your brand.
- Brand Relevance - Tests how relevant your website is for any query in Google's AI systems including AI Mode, AI Overviews, Gemini App, and Google Assistant.
- Citation Mining - Mines citations from Google and OpenAI chat assistant responses. Useful for understanding which sources LLMs pull from.
- AI Search Snippet Generator - Takes your page content and a query, then generates LLM powered grounding snippets. Good for testing how AI search might summarise your content.
- AI Search Snippet Extractor - Shows which parts of your page Google's AI search pipeline actually uses to answer queries. Tells you exactly what gets pulled in for grounding.
- Bot Tester - Tests how accessible your URLs are to search engines, AI crawlers, and web bots. Quick way to check if AI crawlers can actually reach your content.
- Query Deserves Grounding (Google) - Predicts which queries will trigger grounding with Google search results in AI responses.
- Query Deserves Grounding (OpenAI) - Same concept for OpenAI models. Determines which queries will trigger search grounding in ChatGPT.
- LinkBERT - Link prediction model trained on high quality organic link data. Predicts natural link placement in plain text, useful for internal and external link planning.
- Penguin - Link optimisation tool that uses AI to distinguish between link types and suggests optimal anchor text placement. Named after the algorithm it helps you avoid tripping.
- Chunk Norris - Content chunking tool. Breaks your content into chunks the way AI systems would, so you can see how your pages get segmented for retrieval.
- Google Entity Search - Check if a person, brand, product, or service is a recognised entity in Google's Knowledge Graph.
- Google Brand and Intent Detection - Reverse engineered from Chrome. See how Google detects brand terms and classifies search intent.
- Brand AI Sentiment - Mines Google AI brand perception through synthetic reviews. See how AI models perceive your brand's reputation.
- Content Substance Classifier - Estimates the likelihood that content is thin or lacking substance using a deep learning model. Good for auditing content quality at scale.
- Auxy - Discovers new keyword opportunities from your Google Search Console data. Finds the gaps you're missing.
- Dejan Authority Score - Domain authority metric (0 to 100) calculated from PageRank and Harmonic Centrality using Common Crawl's hyperlink graph.
- Query Fanout Generator - Enter a URL and query to generate a diverse set of related queries. Useful for understanding how AI systems expand and reformulate searches. Also available using Google's internal model.
- Semantic Content Compressor - Extracts page content and returns five levels of semantic compression. See how your content distils down to its core meaning, which is essentially what LLMs do.
- QueryBurst - RAG optimisation platform that focuses on the deterministic retrieval layer behind AI answers rather than tracking probabilistic outputs. Crawls your site, chunks and embeds content, then shows exactly which chunk AI would pick as your representative. Citation optimisers for both ChatGPT Search and Google AI Mode.
- AI Content Detection - Sentence level AI content detection with a total document score. Flags which specific sentences are likely AI generated.
- Qforia - Free query fan out simulation tool by Mike King at iPullRank. Enter a query and it shows how AI systems like Google AI Overviews and AI Mode expand that single search into a network of related subtopics. Tells you what format each query needs (guide, table, FAQ, checklist) so you know exactly what content to create. Uses the Gemini API under the hood.
- CC Rank Checker - Free tool by Metehan Yesilyurt that lets you check any domain's PageRank and Harmonic Centrality scores from Common Crawl's WebGraph dataset. Tracks rankings across five time periods (2023 to 2025) with 18.2 million indexed domains. Also has an experimental Host Index with crawl budget stats, fetch data, and page size metrics.
- SERPstat - SERP analysis with keyword clustering, search volume trends, and competitor intelligence.
- SimilarWeb - Digital intelligence platform with estimated traffic, traffic sources, audience demographics, and competitive benchmarking for any website.
- SpyFu - Reveals every keyword competitors have bought on Ads and every organic rank. Historical data going back years.
- Sistrix - Very popular in Europe. Single visibility score for any domain plus keyword analysis, backlink data, and SERP feature tracking.
- SEOClarity - Enterprise platform with SERP analytics, rank tracking, and content optimisation. SXP is their feature built for tracking visibility in generative search environments.
- Authoritas - Specialises in SERP feature tracking and AI snippet analysis. Monitors how your content appears in featured snippets, PAA, local packs, and AI summaries across 100+ regions.
- Schema.org - The official vocabulary documentation for structured data. Reference for all available schema types.
- Google Rich Results Test - Google's official tool for validating structured data and checking rich results eligibility.
- Schema Markup Generator (Merkle) - Free JSON LD generator supporting FAQ, How To, Product, Organisation, and more.
- InLinks Schema Generator - Automated schema generation based on entity recognition and NLP analysis of your content.
- Organization Schema for Ecommerce - E-commerce specific Organization schema including VAT, Tax and merchant return policies.
- BlogPosting Schema Generator - Quick generator for blog posts linking back to author pages.
- Person Schema Generator for Author Pages - Specifies what is needed for Person schema on Author pages.
- Case Study Schema Suite - Connects portfolio pages to individual case studies.
- Schemantra - Validates and monitors your structured data, alerting you when issues crop up.
- Google PageSpeed Insights - Google's own tool. Combines Lighthouse audits with real world Chrome User Experience Report (CrUX) data.
- GTmetrix - Analyses page load time, total page size, and request count. Waterfall chart and recommendations included.
- WebPageTest - Advanced performance testing from multiple locations and browsers. Filmstrip view, connection throttling, and detailed waterfall analysis.
- Lighthouse - Open source, built into Chrome DevTools. Audits performance, accessibility, SEO, and best practices.
- CrUX Dashboard - Real world performance data from Chrome users for millions of websites. Available via BigQuery and the CrUX API.
- DebugBear - Monitors Core Web Vitals over time with performance budgets and alerting.
- Keyword Surfer - Free Chrome extension showing search volume, CPC, and related keywords directly in Google results.
- Detailed SEO Extension - Free Chrome extension for instant access to on page SEO data: title tags, meta descriptions, header hierarchy, canonicals, and indexation status.
- SEOQuake - Free extension with an SEO toolbar, on page audit, SERP overlay, and domain comparison.
- MozBar - Shows Domain Authority, Page Authority, and link metrics for any page you visit.
- Ahrefs SEO Toolbar - Free extension with SEO metrics, on page data, broken links, and redirect chain info.
- Wappalyzer - Identifies the CMS, frameworks, analytics, and marketing tools behind any website.
- Sprout SEO - Free extension for on-page analysis, technical SEO checks, site crawling, Core Web Vitals, and AI search insights that extract query fan-outs from ChatGPT and Gemini plus Google AI Overview citations. SERP integration with Google Trends, location changer, keyword ideas (based on Google Ads data), PAA scraper, and Core Web Vitals correlation. Works across Chrome, Firefox, and Edge.
- Screaming Frog Log File Analyser - Desktop tool for understanding how search engine bots crawl your site. Spots crawl budget waste and bot behaviour patterns.
- JetOctopus - Cloud based log analyser and crawler. Combines log data with crawl data for deep technical analysis on large sites.
- Oncrawl Log Analyser - Server log analysis alongside crawl data. Gives insights into bot behaviour, crawl frequency, and orphan page discovery.
- Botify - Enterprise platform combining log analysis, crawling, and keyword data. Built for large websites that need to optimise crawl budget and fix indexation issues.
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Gumloop - Visual workflow builder for custom SEO automations. Connect data sources and automate repetitive tasks without writing code.
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AirOps - AI content operations platform for automating SEO and content workflows. Combines LLMs with templates and integrations for automated content production.
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Make (formerly Integromat) - No code automation widely used by SEOs for connecting tools, automating reporting, and building custom workflows.
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Zapier - Connects SEO tools with CRMs, spreadsheets, and communication platforms through automated workflows.
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DataForSEO - The SEO data API behind many third party tools. SERP results, keyword data, backlink analytics, and rank tracking. Useful for building custom solutions and dashboards.
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SearchAPI.io - Real time SERP scraping API for Google, Bing, YouTube, and other search engines. Structured data output for custom tool building and monitoring.
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Launch Club AI - Reddit marketing agency and AI toolkit built by Ken Savage. Scans for high ranking Reddit threads with buyer intent, suggests where to join conversations authentically, and helps optimise for visibility in Google and AI search engines. Also offers managed product launches and a community of 2,700+ team members for outreach. Over 476 products launched.
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Redreach - AI powered Reddit lead generation and marketing tool. Monitors 100,000+ subreddits for high intent posts, tracks brand and competitor mentions with sentiment analysis, and generates contextual reply suggestions. Also includes a DM automation Chrome extension with anti detection features and a built in CRM for outreach tracking.
- Google Looker Studio - Free dashboard tool from Google. Plugs into Search Console, Analytics, and third party sources. The standard for client SEO reporting.
- AgencyAnalytics - White label reporting built for agencies. Connects with 80+ marketing tools for automated SEO, PPC, and social reports.
- Databox - Pulls data from hundreds of sources into customisable dashboards with goal tracking and KPI alerts.
- DashThis - Marketing reporting with SEO focused templates and drag and drop building. Integrations with the major SEO platforms.
- Supermetrics - Data pipeline that moves data from SEO and marketing platforms into spreadsheets, Looker Studio, and data warehouses.
- Yoast SEO - The most popular WordPress SEO plugin. Meta tags, sitemaps, breadcrumbs, schema, and on page content analysis with readability scoring.
- Rank Math - Feature rich with a generous free tier. Advanced schema markup, keyword tracking, and AI content suggestions.
- All in One SEO (AIOSEO) - On page analysis, schema, sitemaps, social media integration, and a Link Assistant feature for internal linking.
- SEOPress - Lightweight with no ads. Handles meta tags, sitemaps, schemas, redirects, and breadcrumbs at a good price.
- The SEO Framework - Minimalist and performance focused. Does the essential SEO jobs without bloat or upsells.
- Google Search Console - The essential free tool for understanding how Google sees your site. Keyword performance data, indexing status, Core Web Vitals, and manual action notifications.
- Google Analytics - Free web analytics for traffic sources, user behaviour, and conversion data. GA4 is the current version.
- Google Trends - Compare keyword interest over time and across regions. Handy for seasonal patterns and emerging trends.
- Google PageSpeed Insights - Lab and real world performance data with specific recommendations for faster load times.
- Google Mobile Friendly Test - Checks whether your pages meet Google's mobile usability standards.
- Google Rich Results Test - Validates structured data and previews how your pages might show up in search.
- Google Looker Studio - Free reporting and dashboards that connect with Search Console, Analytics, and third party data.
- SEOTesting - SEO experimentation platform built on top of GSC data. Run time based tests and split tests to measure the actual impact of your changes on clicks and rankings. Content decay reports, keyword cannibalisation detection, CTR optimisation reports, content groups, and forecasting. Used by Shopify, Canva, and Intuit. Endorsed by Aleyda Solis.
- SEO Stack - AI powered GSC replacement that warehouses up to 10 years of Search Console data with no row limits. Conversational AI for querying your data, query counting, click forecasting, NLP content auditing, and custom filters. 4,000+ SEO professionals use it.
- SEO Gets - Surfaces 50k rows (vs GSC's 1k limit) with a unified dashboard across all properties. One click topic clustering, content groups, content decay heatmaps, cannibalisation reports, striking distance keywords, and SEO testing. Endorsed by Aleyda Solis, Kevin Indig, and Backlinko.
- Google Search Central - Official documentation from Google on how search works, best practices, and structured data.
- Schema.org Documentation - Full reference for all structured data types and properties.
- Ahrefs Blog - SEO tutorials, case studies, and data driven research. Consistently high quality.
- Moz Blog - Long running blog covering strategies, tactics, and industry analysis. Home of Whiteboard Friday.
- Search Engine Journal - News, guides, and how to articles on SEO, PPC, and content marketing.
- Search Engine Land - Industry news and analysis on search marketing.
- Backlinko - Brian Dean's SEO blog. Known for detailed, step by step guides on link building and on page SEO.
- Open Graph Protocol - Documentation for the OG meta tag protocol used by Facebook and other social platforms.
- Applinks Documentation - Reference for deep linking to mobile apps using meta tags.
- SEOFOMO News - Curated SEO and digital marketing news by Aleyda Solis. Surfaces the most popular stories from across the industry.
- JavaScript SEO Checklist - Checklist and resources for making JavaScript sites SEO friendly. Covers rendering, indexing, and debugging JS based sites.
Contributions are welcome! Please follow these guidelines:
- Fork this repository
- Add your tool under the most appropriate category
- Follow the format:
- [Tool Name](URL) - Brief description of what the tool does and why it is notable. - Quality standards: Only submit tools with a proven track record, real users, and decent reviews. No newly launched tools without traction, no AI generated spam tools, and no tools without clear documentation or a working website.
- Submit a Pull Request with a short explanation of why the tool belongs on this list
- Tools that solve a real SEO problem
- Established tools with active development and support
- Tools with genuine user adoption (not just a landing page)
- Clear pricing or free tier information available on the website
- Self promotional submissions without genuine utility
- Tools that are clearly auto generated or have no real user base
- Duplicate tools that add no differentiation from existing entries
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To the extent possible under law, the authors have waived all copyright and related rights to this work.