The Brand Reframed — Day 2: Brand Expansion UI

[Goddbott]

🎯 The Brand Reframed — Day 2: Brand Expansion UI

🌟 OPEN TO ALL
⚠️ No need to claim this issue
🔖 Points: 50

---

🧩 Overview

Welcome to Day 2 of The Brand Reframed design challenge.

On Day 1, you performed a Brand Swap, translating one brand’s app into the complete visual identity of another brand.

Day 2 is about expansion.

Your goal today is to extend the swapped brand into deeper parts of the product, designing additional screens that feel native, intentional, and consistent with the new brand identity—while preserving the original app’s purpose and structure.

---

🎨 Day 2 Task — Brand Expansion UI

Using the same brand pair selected on Day 1, design three new mobile UI screens that expand the app experience.

1️⃣ Feature / Core Action Screen

• Represents the primary functionality of the app
• Clear visual hierarchy and usability
• Must feel intuitive and on-brand

2️⃣ Content / Exploration Screen

• A browsing or discovery-based screen
• Demonstrates typography, spacing, and content structure
• Reflects the swapped brand’s visual language clearly

3️⃣ Profile / Account Screen

• User-focused screen (profile, account, or settings)
• Clean layout with proper grouping and alignment
• Matches the tone and personality of the swapped brand

---

🎯 Requirements

Your designs must:

• Use only the swapped brand’s visual identity
• Stay consistent with Day 1 colors, typography, and UI patterns
• Preserve the original app’s purpose and intent
• Maintain visual continuity across all 6 screens (Day 1 + Day 2)
• Focus strictly on UI and visual design (no functionality)

---

🚫 Do NOT

• Change the app flow or add new features
• Create a hybrid or third brand
• Introduce unnecessary decorative elements
• Redesign the information architecture

---

🚫 Important Rule — No AI Slop Allowed

❌ AI-generated UI designs are not allowed
❌ Auto-generated layouts or copied templates will be rejected

✅ AI tools may be used only for learning, research, or inspiration
Your final designs must reflect intentional, human design decisions

---

📌 Submission Guidelines

• Continue working in the same Figma file used for Day 1
• Submit the updated Figma file link inside a .txt file
• Place the .txt file in: