Merge pull request #2242 from google/btr

BTR

Author: petele

appengine-config/app.yaml

@@ -20,10 +20,10 @@ handlers:
   static_dir: imgs
   expiration: 1d
 
-- url: /web/(.*\.(png|gif|jpg|svg|xml|mp4|webm|mp3))
+- url: /web/(.*\.(png|gif|jpg|svg|xml|mp4|webm|pdf|mp3))
   static_files: langs/en/\1
   expiration: 1d
-  upload: langs/en/(.*\.(png|gif|jpg|svg|xml|mp4|mp3))
+  upload: langs/en/(.*\.(png|gif|jpg|svg|xml|mp4|webm|pdf|mp3))
 
 - url: /(.*\.ico)
   static_files: imgs/\1

src/content/en/showcase/case-study/beyond-the-rack.markdown

@@ -0,0 +1,71 @@
+---
+layout: showcase/casestudy
+title: "Beyond the Rack"
+subtitle: "Beyond the Rack re-engages users on the mobile web, increasing revenue per visit by 26% with push notifications"
+description: "&quot;<em>Push notifications</em> allowed us to bring one of the most compelling capabilities from our native app to our mobile site. We see a direct 20% click through rate from push notifications—having another channel to reach our users is a game changer.&quot; <br><br> &mdash;  Richard Cohene, VP Marketing, Beyond the Rack"
+published_on: 2015-10-25
+updated_on: 2015-10-25
+authors:
+  - paulkinlan
+featured_image: images/beyond-the-rack/card.jpg
+showcase:
+  key_image: images/beyond-the-rack/btr-1.png
+  link: http://www.beyondtherack.com/
+---
+
+<a class="mdl-button mdl-button--colored mdl-js-button mdl-js-ripple-effect" href="pdfs/btr-web-push-casestudy.pdf">Download PDF Case study</a>
+
+Beyond the Rack is a leading online retailer that runs sale events of designer products
+for its 14 million members globally. Until recently, the company primarily depended on 
+targeted, daily emails to re-engage users. Recent internal research showed that **52%** of 
+users were visiting their site via the mobile web, so they looked for ways to improve 
+their mobile engagement and sales. At this point Beyond the Rack reached out to their 
+mobile shopping platform partner Mobify. Working with Mobify, Beyond the Rack implemented 
+push notifications on their mobile website and saw a **50%** increase in repeat visits within 
+3 months. The company also found push notifications delivered higher value visits, with 
+members spending **26%** more per visit on average.
+
+<img src="images/beyond-the-rack/btr-steps.jpg" alt="Three steps of Push: Ask, Register, Engage">
+
+### Timely, relevant notifications
+
+Every day, Beyond the Rack sends emails to their members about new and exclusive sales 
+events. With limited sale periods—usually 48 hours—the company couldn’t rely solely on 
+customers checking their email to generate sales. Beyond the Rack’s new push notifications 
+provided a **20%** click through rate which worked perfectly for flash sales alerts. The 
+notifications also provided Beyond the Rack with another touchpoint to interact with a 
+highly-engaged and commercially-valuable audience.
+
+### High attention users arrive from push notifications
+
+Beyond the Rack members who visited the site via push notifications  spent **72%** more 
+time on the site per visit and shopped more often than the average visitor. By creating 
+timely pushes, Beyond the Rack increased the relevance and excitement of their pushes &mdash; and 
+customers showed their love through higher sales.
+
+### The value of web-based push notifications for business
+
+More than **50%** of new members discover Beyond the Rack via the mobile web so having an 
+avenue to re-engage them after this initial interaction in a personalized way makes it more 
+than just a platform for discovery. Because push messages appear at the front of a customer’s 
+mobile phone home screen, they prompt greater response and more immediate action.
+
+### About Push Notification
+
+Push notifications enable your mobile web users to choose to receive notifications on their
+device just like an installed native app. This lets you effectively re-engage them with customized, 
+compelling content.
+
+### Key Insights
+
+* **52%** of total users are mobile web
+* **26%** is the average increase in spend that occurred by members who visited via push
+* **20%** click through rate from push notifications
+* **72%** more time spent on the site per visit from members who visited via push notifications
+
+### More Information
+
+For more information on Push Notifications on the web check out our resources:
+
+* [Getting Started with your first Push Notifications](/web/fundamentals/getting-started/push-notifications/)
+* [Push and Notifications guide](/web/fundamentals/engage-and-retain/push-notifications/)