How about an AMP Email version?

[gnickygnicky]

I know just a few clients support it, but that version miss so i was wondering what should be done

[TedGoas]

@gnickygnicky What would you be looking for in an AMP version? What should it do that it currently doesn't?

[gnickygnicky]

hi @TedGoas the markup should be completely revised according the new documentation https://amp.dev/about/email/

[TedGoas]

Absolutely something to consider! This is the first time someone's asked about AMP, so I'd like to make sure I'm clear on the ask before I double the number of email templates.

Can you tell me about what you miss or how an AMP version of Cerberus would be useful to you?

[gnickygnicky]

Since it has new standards, it should need a complete revise starting from the header and it won't be easy since you can send tests only from a few platforms (Amazon SES and Pinpoint, eSputnik, SendGrid, SparkPost, ...) and then follow a registration process to be known as a legitimate sender.
About how it would be useful, I suggest you to take a look to the features who will be available even on gmail here > https://amp.gmail.dev/playground/
There're interesting UX features (sliders, tabs, hamburger menu,... ) but even dynamic content loaded from server requests to load the proper value, validate the input or record a submission.
Obviously a complete template should have all the features, but due to the fact that the AMP MIME part must be smaller than 100KB and some features require a more "technical" approach, i believe graphic features should be easily implemented.

[TedGoas]

@gnickygnicky Apologies for being unclear. I know what AMP is and I know how to implement it. But I don't personally have a need for it and no one's made a case, so I haven't moved on it.

Do you have an AMP use case I can dig into? Eg. "I build a lot of hamburger menus in email. I use Cerberus a lot and it's currently difficult to implement these menus, so it'd be a nice feature included in Cerberus." That's something I can work with.

If we're just thinking an AMP version with "all the features" would be nice to have, I'll likely pass for now. Cerberus's tagline is "A few simple, but solid patterns..." and AMP strays from that.

[gnickygnicky]

@TedGoas my bad i misunderstood your messages, at the moment i'm still waiting for the esp i'm currently using (Oracle Responsys) starts sending AMP content, so i've not an urgent need since I can't even test.
I was wondering if somebody has already create a clean template with just the necessary html, css to take a look at it.

[TedGoas]

Appears Google is de-prioritizing AMP for the web. If true, I wonder if email will follow.