diff --git a/changelog/woopmnt-4451-update-shopper-tracks-events-enablement-criteria b/changelog/woopmnt-4451-update-shopper-tracks-events-enablement-criteria
new file mode 100644
index 00000000000..464fd28b84e
--- /dev/null
+++ b/changelog/woopmnt-4451-update-shopper-tracks-events-enablement-criteria
@@ -0,0 +1,4 @@
+Significance: patch
+Type: fix
+
+Respect merchant tracking preferences for shopper events
diff --git a/client/tracks/index.ts b/client/tracks/index.ts
index 0d115a3a67d..6d0409be0da 100644
--- a/client/tracks/index.ts
+++ b/client/tracks/index.ts
@@ -71,6 +71,14 @@ export const recordUserEvent = (
 	eventName: ShopperEvent,
 	eventProperties: Record< string, unknown > = {}
 ): void => {
+	// Don't send tracking request if tracking is disabled on the server.
+	const isShopperTrackingEnabled =
+		getConfig( 'isShopperTrackingEnabled' ) ??
+		getExpressCheckoutConfig( 'is_shopper_tracking_enabled' );
+	if ( isShopperTrackingEnabled === false ) {
+		return;
+	}
+
 	const nonce =
 		getConfig( 'platformTrackerNonce' ) ??
 		getExpressCheckoutConfig( 'nonce' )?.platform_tracker;
diff --git a/includes/class-wc-payments-checkout.php b/includes/class-wc-payments-checkout.php
index dc2e60e46a8..11f2f833019 100644
--- a/includes/class-wc-payments-checkout.php
+++ b/includes/class-wc-payments-checkout.php
@@ -207,6 +207,7 @@ public function get_payment_fields_js_config() {
 			'isWooPayGlobalThemeSupportEnabled' => $this->gateway->is_woopay_global_theme_support_enabled(),
 			'woopayHost'                        => WooPay_Utilities::get_woopay_url(),
 			'platformTrackerNonce'              => wp_create_nonce( 'platform_tracks_nonce' ),
+			'isShopperTrackingEnabled'          => apply_filters( 'wcpay_shopper_tracking_enabled', 'no' !== get_option( 'woocommerce_allow_tracking' ) ),
 			'accountIdForIntentConfirmation'    => apply_filters( 'wc_payments_account_id_for_intent_confirmation', '' ),
 			'wcpayVersionNumber'                => WCPAY_VERSION_NUMBER,
 			'woopaySignatureNonce'              => wp_create_nonce( 'woopay_signature_nonce' ),
diff --git a/includes/class-woopay-tracker.php b/includes/class-woopay-tracker.php
index a3b9207b686..b321cc7117b 100644
--- a/includes/class-woopay-tracker.php
+++ b/includes/class-woopay-tracker.php
@@ -217,6 +217,17 @@ public function is_country_tracks_eligible() {
 	 * @return bool
 	 */
 	public function should_enable_tracking( $is_admin_event = false, $track_on_all_stores = false ) {
+		// Allow merchants to disable all shopper tracking via filter.
+		if ( ! apply_filters( 'wcpay_shopper_tracking_enabled', true ) ) {
+			return false;
+		}
+
+		// Respect WooCommerce global tracking opt-out setting.
+		// Only disable if explicitly set to 'no' (not false, null, or empty).
+		$allow_tracking = get_option( 'woocommerce_allow_tracking', '' );
+		if ( 'no' === $allow_tracking ) {
+			return false;
+		}
 
 		// Don't track if the gateway is not enabled.
 		$gateway = \WC_Payments::get_gateway();
diff --git a/includes/express-checkout/class-wc-payments-express-checkout-button-handler.php b/includes/express-checkout/class-wc-payments-express-checkout-button-handler.php
index 2004e5e6261..0f36fb9d079 100644
--- a/includes/express-checkout/class-wc-payments-express-checkout-button-handler.php
+++ b/includes/express-checkout/class-wc-payments-express-checkout-button-handler.php
@@ -226,16 +226,17 @@ public function get_express_checkout_params() {
 			apply_filters(
 				'wcpay_express_checkout_js_params',
 				[
-					'ajax_url'           => admin_url( 'admin-ajax.php' ),
-					'wc_ajax_url'        => WC_AJAX::get_endpoint( '%%endpoint%%' ),
-					'nonce'              => [
+					'ajax_url'                    => admin_url( 'admin-ajax.php' ),
+					'wc_ajax_url'                 => WC_AJAX::get_endpoint( '%%endpoint%%' ),
+					'is_shopper_tracking_enabled' => apply_filters( 'wcpay_shopper_tracking_enabled', 'no' !== get_option( 'woocommerce_allow_tracking' ) ),
+					'nonce'                       => [
 						'platform_tracker'             => wp_create_nonce( 'platform_tracks_nonce' ),
 						// needed to communicate via the Store API.
 						'tokenized_cart_nonce'         => wp_create_nonce( 'woopayments_tokenized_cart_nonce' ),
 						'tokenized_cart_session_nonce' => wp_create_nonce( 'woopayments_tokenized_cart_session_nonce' ),
 						'store_api_nonce'              => wp_create_nonce( 'wc_store_api' ),
 					],
-					'checkout'           => [
+					'checkout'                    => [
 						'currency_code'              => strtolower( get_woocommerce_currency() ),
 						'currency_decimals'          => WC_Payments::get_localization_service()->get_currency_format( get_woocommerce_currency() )['num_decimals'],
 						'country_code'               => substr( get_option( 'woocommerce_default_country' ), 0, 2 ),
@@ -245,12 +246,12 @@ public function get_express_checkout_params() {
 						'allowed_shipping_countries' => array_keys( WC()->countries->get_shipping_countries() ?? [] ),
 						'display_prices_with_tax'    => 'incl' === get_option( 'woocommerce_tax_display_cart' ),
 					],
-					'button'             => $this->get_button_settings(),
-					'login_confirmation' => $this->get_login_confirmation_settings(),
-					'button_context'     => $this->express_checkout_helper->get_button_context(),
-					'has_block'          => has_block( 'woocommerce/cart' ) || has_block( 'woocommerce/checkout' ),
-					'product'            => $this->express_checkout_helper->get_product_data(),
-					'store_name'         => get_bloginfo( 'name' ),
+					'button'                      => $this->get_button_settings(),
+					'login_confirmation'          => $this->get_login_confirmation_settings(),
+					'button_context'              => $this->express_checkout_helper->get_button_context(),
+					'has_block'                   => has_block( 'woocommerce/cart' ) || has_block( 'woocommerce/checkout' ),
+					'product'                     => $this->express_checkout_helper->get_product_data(),
+					'store_name'                  => get_bloginfo( 'name' ),
 				]
 			),
 			[
diff --git a/tests/unit/test-class-woopay-tracker.php b/tests/unit/test-class-woopay-tracker.php
index ba82c272c17..89afa537094 100644
--- a/tests/unit/test-class-woopay-tracker.php
+++ b/tests/unit/test-class-woopay-tracker.php
@@ -51,6 +51,7 @@ public function setUp(): void {
 		WC_Payments::get_gateway()->enable();
 
 		$this->mock_account = $this->createMock( WC_Payments_Account::class );
+		update_option( 'woocommerce_allow_tracking', 'yes' );
 	}
 
 	public function tearDown(): void {